Merritt Hamilton Allen
Merritt Allen is a successful entrepreneur, strategic communicator and advocate. As a small business owner, she has built more than $30 million in federal business for her firm since 2005. She is passionate about growing opportunities for small businesses, improving continuing educational opportunities in New Mexico, and improved care for New Mexico’s Veterans. Merritt grew up in Silver City and attended the University of Notre Dame on NROTC and National Merit scholarships. After graduating from Notre Dame in 1991, she served as a Navy public affairs officer for eight years. While on active duty, she led Department of the Navy communication strategy for environmental, personnel, medical, and acquisition issues. Retired from the Navy in 1999 as a service-disabled veteran, Merritt joined the Washington, D.C. office of CES, Inc. as Director of Communications. At CES, she grew its public affairs practice from a one-person shop to a ten-person business unit with over $1.2 million in annual revenue. While at CES, Merritt was contracted to stand up the brand and image campaign for The Veterans Corporation, a publicly funded non-profit. She launched a national brand campaign and wrote numerous documents to assist in The Veterans Corporation’s advocacy in the passage of Public Law 108-183, which established federal contracting set-aside guidelines for service disabled veteran-owned small businesses. Moving back to New Mexico in 2005, Merritt started her own service disabled veteran-owned small business, Vox Optima, and closed that year with a $1 million task order from Naval Sea Systems Command (that work has grown into a five-year contract with a total value of $16 million). Vox Optima currently has twenty employees, and its client roster includes the Small Business Administration, Defense Acquisition University; DoD Research and Evaluation Office; U.S. Fleet Forces Command; Navy Program Executive Office for Enterprise Information Systems; NATO; the Census Bureau, and the Veterans Administration. She was named New Mexico’s Veterans Business Champion by the Small Business Administration in 2008. Merritt spent 9 years on the board of ReadyOne Industries, a $100 million non-profit agency in El Paso employing the severely disabled. She was named the top-performing media and marketing CEO in the state of New Mexico in 2013 by Albuquerque Business First. She is a regular panelist on the New Mexico public affairs program New Mexico In Focus produced by New Mexico Public Television, and also is a frequent guest and substitute primetime host on local talk radio. She recently was appointed to the New Mexico Redistricting Task Force where she joined a panel of 25 New Mexicans to work out recommendations to make Congressional and Legislative redistricting more transparent and equitable. Merritt lives in Tijeras with her husband Darrell, an attorney in private practice, along with their standard dachshund and orange tabby cat. She is the daughter of retired Marine Corps Lieutenant Colonel John Hamilton and retired State Representative Dianne Hamilton of Silver City.